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We Value Your Referrals a Choco-Lot CAMPAIGN
Campaign Overview:
Scenario: A TC markets their services to real estate agents during Valentine’s season by delivering a festive, branded “Choco-Lot” referral pop-by. The goal is to keep the touchpoint light, memorable, and relationship-driven, while positioning the TC as the go-to support when an agent needs a calm, professional partner to handle the transaction details.
Campaign Summary:
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Value-Added Asset: A branded box of chocolates with a tag saying, "We value your referrals a choco-lot!"
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Message Delivery: Initial in-person drop-off at brokerage or open house, followed by a same-day or next-day text.
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3-Touch Follow-Up:
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A week later, an email sharing specific TC benefits.
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Two weeks later, a friendly phone call.
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Three weeks later, a casual reminder via text message.
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This campaign nurtures a personal connection while offering useful tools and highlighting the TC's value.
‘We Value Your Referrals a Choco-Lot!' Tag
Pop-by Gift: A branded box of chocolates with a tag saying, "We value your referrals a choco-lot!"
This gift could include:
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A small assortment of gourmet chocolates or chocolate truffles
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A Valentine’s-themed sweet treat like chocolate cocoa mix or chocolate bars
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A heart-shaped stress ball or mini notepad for a fun branded touch
Include a small, branded note with the message: “Just dropping by with something sweet to say how much your trust and referrals mean to us. Let us take care of the transaction details so you can focus on the clients who mean a choco-lot to your business this Valentine’s season.”
Scripts & Follow-Ups
Message Delivery: In-Person
Immediate Follow-Up: Text Message or Email (within 24-48 hours of the initial contact)
3-Touch Follow-Up:
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Email one week later about “Sending a Little Sweetness Your Way…🍫💖"
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Phone call two weeks later to check-in.
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Text message three weeks later reminding them about the TC’s services.