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'I've Got You Covered' Success plan
Campaign Overview:
Scenario: In May, embrace the upcoming summer theme. Use creative, playful messaging around the idea of "I've Got You Covered - So You Can Shine All Summer".
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Campaign Summary:
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Value-Added Asset: A branded sunscreen with a tag saying: "I've Got You Covered - So You Can Shine All Summer"
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Message Delivery: Initial in-person drop-off or email with a follow-up text or email.
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3-Touch Follow-Up:
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Email one week later about how appreciative you are to work with clients like them and how you can help.
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Phone call two weeks later to check-in.
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Text message three weeks later reminding them about the TC’s services.
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This campaign nurtures a personal connection while offering useful tools and highlighting the TC's value.
'I'VE GOT YOU COVERED' Tag
This could be attached to a festive summer-themed package like:
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Sunscreen lotion – Because I’ve got you covered from sunburns and stressful transactions!
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Branded sunglasses – Shade your eyes and stay cool while closing deals.
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Refreshing lemonade packet or fruit-infused water bottle – Stay hydrated in the summer heat!
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Mini aloe vera gel – A little relief for any summer sunburns (or contract headaches!).
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Include a small, branded note with the message: "Just stopping by to let you know how much I appreciate you! Whether it’s the summer sun or your transactions, I’ve got you covered to keep things smooth and stress-free—so you can focus on what matters most: closing deals and enjoying the season!"
Scripts & Follow-Ups
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Message Delivery: In-Person
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Immediate Follow-Up: Text Message or Email (within 24-48 hours of the initial contact)
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3-Touch Follow-Up:
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Email one week later saying “I've got you covered to ensure your transactions are stress-free this summer."
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Phone call two weeks later to check-in.
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Text message three weeks later reminding them about the TC’s services.
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