No Tricks, Just Treats
Campaign Overview:
Scenario: The TC uses a Halloween theme throughout October to engage real estate agents with fun, spooky touches while delivering a clear message on how they can simplify the agent’s workload.
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Campaign Summary:
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Value-Added Asset: Halloween-themed treat bag with a “No Tricks, Just Treats” note, & small branded items.
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Message Delivery: Initial in-person drop-off or email with a follow-up text or email.
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3-Touch Follow-Up:
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Email one week later about “no scary surprises” in transactions.
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Phone call two weeks later to check in.
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Text message three weeks later reminding them about the TC’s services.
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This campaign nurtures a personal connection while offering useful tools and highlighting the TC's value.

“No Tricks, Just Treats" Tag (3.5x2)
This could be a small, branded Halloween-themed treat bag filled with:
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Mini candy bars or healthy snacks.
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A small branded item (e.g., a pen or sticky notes with the TC’s logo).
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A Halloween-themed note that says, “Don’t let paperwork haunt you! Let me take the fright out of your next transaction.”

Scripts & Follow-Ups
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Message Delivery: In-Person
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Immediate Follow-Up: Text Message or Email (within 24-48 hours of the initial contact)
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3-Touch Follow-Up:
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Email one week later about “no scary surprises” in transactions.
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Phone call two weeks later to check-in.
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Text message three weeks later reminding them about the TC’s services.
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