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Open House Survival Kit
Campaign Overview:
Scenario: A TC markets their services to real estate agents at open houses by providing a pop-by gift and valuable resources to support the agent’s business. The follow-up plan focuses on maintaining the relationship, positioning the TC as a vital part of the agent’s workflow.
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Campaign Summary:
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Value-Added Asset: "Open House Survival Kit" with mini essentials.
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Message Delivery: Initial in-person conversation at the open house, followed by a same-day or next-day text.
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3-Touch Follow-Up:
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A week later, email sharing specific TC benefits.
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Two weeks later, a friendly phone call.
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Three weeks later, a casual reminder via text message.
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This campaign nurtures a personal connection while offering useful tools and highlighting the TC's value.
“Open House Survival Kit” Tag (4x6)
Create a kit to drop off at a real estate agent's open house. This kit could include:
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Mini hand sanitizer
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Mints
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Energy bar
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Branded pen and notepad (with the TC’s branding)
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A business card or flyer detailing your services
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Bonus: Attach a small keychain with the TC’s logo/contact info that’s functional (e.g., a mini flashlight or tape measure).
Scripts & Follow-Ups
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Message Delivery: Initial in-person conversation at the open house
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Immediate Follow-Up: a same-day or next-day text.
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3-Touch Follow-Up:
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A week later, email sharing specific TC benefits.
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Two weeks later, a friendly phone call.
-
Three weeks later, a casual reminder via text message.
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