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SPOOKY SWEET CAMPAIGN

Campaign Overview:
Scenario: A TC markets their services to real estate agents during the Halloween season by delivering a festive, branded pop-by gift. The follow-up plan uses themed touches to keep the conversation light, memorable, and aligned with the season while positioning the TC as the solution to agents’ “paperwork nightmares".

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Campaign Summary:

  • Value-Added Asset: "Spooky Sweet" treat bag with candy, a branded Halloween item, and a playful card that highlights the TC’s role in handling deadlines and compliance

  • Message Delivery: Initial in-person drop-off at brokerage or open house, followed by a same-day or next-day text.

  • 3-Touch Follow-Up:

    • A week later, email sharing specific TC benefits.

    • Two weeks later, a friendly phone call.

    • Three weeks later, a casual reminder via text message. 

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This campaign nurtures a personal connection while offering useful tools and highlighting the TC's value. 

SPOOKY SWEET TAG

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Create a festive pop-by 'sweet treat' candy bag to drop off at a real estate agent’s open house or brokerages. This bag could include:

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  • A small Halloween-themed treat bag 

  • Mini candy bars or lollipops (spooky sweet fuel for long open house days)

  • A fun branded item, such as a Halloween sticker or magnet with the phrase “Keeping Your Deals From Going Batty Since [Year]”

  • A branded card with this note:
    “Paperwork nightmares don’t have to drive you batty. I’ll swoop in to handle the deadlines, compliance, and follow-ups so your business can keep soaring stress-free.”

  • Your business card or flyer so the agent has your contact info handy

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Bonus: Add a small seasonal branded item (like a bat-shaped stress ball) to make the gift bag both fun and functional.

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Scripts & Follow-Ups

Message Delivery: In-Person

Immediate Follow-Up: Text Message or Email (within 24-48 hours of the initial contact)

3-Touch Follow-Up:

  • Email one week later about “Don't Let Deadlines Drive You Batty" in your transactions

  • Phone call two weeks later to check-in.

  • Text message three weeks later reminding them about the TC’s services.

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