.png)
'YOU ARE THE BEST CLIENT' Success plan
Campaign Overview:
Scenario: In April, embrace the Easter theme but with a twist. Use creative, playful messaging around the idea of "You're the BEST client ANY-BUNNY could ask for!"
​
Campaign Summary:
-
Value-Added Asset: A festive Easter-themed package with a tag saying: "You're the BEST client ANY-BUNNY could ask for!
-
Message Delivery: Initial in-person drop-off or email with a follow-up text or email.
-
3-Touch Follow-Up:
-
Email one week later about how lucky you feel to work with clients like them and how you can help.
-
Phone call two weeks later to check-in.
-
Text message three weeks later reminding them about the TC’s services.
-
​
This campaign nurtures a personal connection while offering useful tools and highlighting the TC's value.
'YOU ARE THE BEST CLIENT "ANY-BUNNY" COULD ASK FOR' Tag
This could be attached to a festive Easter themed package like:
​​​
-
A gourmet chocolate bunny – Because every-bunny loves chocolate!
-
Carrot-shaped bag of jelly beans or yogurt-covered pretzels – A fun, festive snack.
-
Spring-scented mini candle or flower seed packet – To celebrate new beginnings!
-
Include a small, branded note with the message: "Just hopping by to let you know how much I appreciate you! I’m ‘hoppy’ to help keep your transactions smooth and stress-free so you can focus on what makes your business bloom this spring!”
Scripts & Follow-Ups
-
Message Delivery: In-Person
-
Immediate Follow-Up: Text Message or Email (within 24-48 hours of the initial contact)
-
3-Touch Follow-Up:
-
Email one week later saying “You are the best client "ANY BUNNY" could ask for”.
-
Phone call two weeks later to check-in.
-
Text message three weeks later reminding them about the TC’s services.
-